Most people join a forum because they like the whole idea of being part of a community that has like-minded people as part of the environment. People are social be nature and like to give their opinions. You are more likely to find people join the same forums from the same industries. As part of this community we do have responsibilities to share your knowledge and experience when and where appropriate. Remember to take advantage of other people’s experience and knowledge and listen and learn don’t limit yourself as a know-it-all! Forums can help to boost your on-line marketing efforts by providing you with contacts that may need your help or may know of someone that does require your expertise. It is well known that customers do visit on-line forums to see what is being said and I know of people that have been hired from being an active participant in a forum. Customers like to window shop before they buy especially if they are going to be spending a significant amount of money. Don’t be pushy in a forum just offer advise on what has worked for you if you are answering a question or providing feedback. You must remember to always present yourself and your business in a professional way. Have fun in the forums, be respectful, don’t spam, participate in conversations and answer all questions appropriately.